Process to Profit
From First Inquiry to Signed Proposal
ONE SYSTEM. THREE FILTERS. A FEE YOU CAN DEFEND.
A live workshop that walks interior designers through the exact system for filtering bad-fit leads, writing a scope of work that makes pricing possible, and building a fee from real hours instead of a number that sounds right.
TUESDAY | SEPTEMBER 22 | 12:30 PM EST | LIVE VIA ZOOM
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You already take the inquiry calls, run discovery, and walk the sites.
But without a system for each stop, you're vetting leads by instinct, pricing from a conversation, and hoping the proposal closes itself.
And by the time you're sitting across from them with a proposal, you're improvising.
This workshop changes that.
The issue isn't effort. Most designers already do the work: they take the calls, walk the sites, write something down. The real problem is that each step happens on its own, with nothing connecting one to the next.
Without a filter at inquiry, every lead gets your time. Without a signed scope, the fee gets built from memory. Without a system for the site visit, you don't know if it's still a yes until you're already committed.
So the proposal ends up trying to persuade, instead of simply confirming what both of you already agreed to.
Why The Wrong Projects Get Through
- No filter at inquiry lets every lead onto your calendar, qualified or not.
- A budget conversation without a scope gives you a number with nothing behind it.
- A site visit without a decision point turns your last chance to walk away into a formality.
These gaps don't show up on day one. They show up mid-project, when the scope was never signed and the fee never matched the work.
That's what's costing you on every job.
The Workshop That Changes Everything
You'll leave with a system for every stop - inquiry, discovery, site visit, scope, and price.
The Lead, Filtered
Know within one email whether this project is worth your time.
The Scope, Defined
Turn a walkthrough into a document your client can sign, no dollars attached.
The Hours, Mapped
See where the real time goes, pre-construction and on-site.
The Fee, Defended
Build a number from actual hours, not a percentage that keeps moving.
What Running The System Looks Like
Imagine presenting your next proposal without second-guessing any of it, knowing every lead, every hour, and every dollar has already been accounted for.
When your process runs from inquiry to signed proposal, everything shifts:
- Bad-fit leads get filtered out early, so you're not spending hours on projects that were never going to work.
- Your scope of work is signed before you price anything, so nothing gets left out of the fee.
- Clients see the clarity behind your number, and that clarity gives them the confidence to sign.
- You present your proposal with the confidence of someone confirming a decision, not convincing someone to make one.
No more hoping the inquiry was a good one. No more pricing from memory. Just a process that runs the same way, every time.
I Built This Workshop Because I Was You
I’m Renée — a luxury interior designer with over 30 years of experience specializing in construction management.
Early on, I took every lead that came through the door. I priced from conversations instead of signed scopes. I found out mid project that a client wasn't the decision maker, or that the budget was never real to begin with. I made every mistake in the process, not just the pricing, and paid for each one in time, profit, and energy I wasn't getting back.
So I built a system that filtered the leads, defined the scope before the fee, and gave me a proposal I could present with confidence instead of hope. Today, 98% of the proposals I present get signed.
This workshop is where I hand it to you.
Why This Matters For Your Business
Construction management is what keeps clients coming back between decorating projects. It's steady revenue, and it's the reason they call you first next time.
But revenue only becomes profit if the process behind it holds up. A system that filters bad-fit leads, defines the work before you price it, and builds the fee from real hours doesn't just protect one project. It changes the math on every project after it.
That's the real return on this workshop: not one better proposal, but a process you run for the life of your business.
You’ll Recognize Yourself If…
You've been here before. Maybe you're living it right now.
You take every inquiry that lands in your inbox.
You answer every email the same way and find out later whether the project was ever a good fit. By the time you know, you've already spent hours you won't get back.
Your scope keeps growing after the client signs.
Clients assume it's included. Contractors pile on extra requests. Because nothing was defined in writing, you're left either eating the time or having an uncomfortable conversation mid-project.
Your fee comes from memory, not a formula.
You landed on the number from a past project, a competitor's rate, or what felt right in the moment. When a client asks how you got there, you don't have an answer that holds up.
Your proposal is still trying to sell them.
You're convincing them in the room instead of confirming what discovery and the site visit already settled. That's why closing feels harder than it should.
What You’ll Walk Away With
No more guessing which leads are worth your time, or hoping your fee holds up once the project starts. Here's what you'll leave with:
A 2 Hour Live Workshop
Practical, step-by-step training you apply to your own most recent project, not a hypothetical one, so you leave with a system built from your actual work.
Process to Profit Workbook
Build a system you can run, not just a pricing formula.
Qualify your leads, define your scope, map your hours, and calculate a flat fee you can stand behind, using the same worksheets you'll fill out live in the session.
The Discovery Call Script
What to Ask (and How to Respond)
The questions I use on every discovery call, what I'm listening for in the answers, and how I respond when something tells me we need to dig a little deeper.
Why Most Scopes of Work Fall Short
Stop using marketing language when you should be establishing clear boundaries. See how a vague scope of work creates billing disasters and endless scope creep - and how to write ones that actually protect you.
Choose Your Experience
TUESDAY | September 22 | 12:30 PM EST | LIVE VIA ZOOM
Two options. Same proven system. Pick what works for you.
GENERAL ADMISSION
$47
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What You Get: |
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VIP EXPERIENCE
$247
THE COMPLETE SYSTEM + PERSONAL IMPLEMENTATION GUIDANCE
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Everything in General Admission, plus: |
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STILL HAVE QUESTIONS?
You already know your process needs work, here's what designers usually ask before joining.
What if I can’t make it live?
I’ve taken pricing webinars before. How is this different?
Why doesn’t my decorating pricing work for construction projects?
What if I don’t offer construction services?
Do I have to come on camera for the Q&A?
Will this really work for me?
Can I upgrade to VIP after I register for General Admission?
How It Works (and Why It Sticks)
You sign up. You show up. You leave with a system you can run on your very next lead.
Come with a project in mind, your most recent one, or the type you take on most often. You'll run it through the same process live, from filtering the lead to pricing the fee.
WHAT HAPPENS IN 2+ HOURS
- Learn the three filters that stop a bad-fit project before it costs you time: inquiry, discovery, and the site visit.
- Build a scope of work you can actually price from, using the same document your clients sign.
- See exactly where the hours go on a real project, and why most designers estimate half of what the work actually takes.
- Map your own project's hours and calculate a fee you can defend, right there in the workbook.
- Turn your proposal into something that confirms the decision instead of trying to win it.
No guessing at leads. No pricing from memory. Just a system built from your own work."
THE RESULT
A process that works from the first inquiry to the signed proposal. One you understand, can defend, and actually feel good about running.
That's what changes everything.
The Work Is Already There.
The System Should Match It. -SEPTEMBER 22nd
Your judgment on which leads to take has real value. Your scope of work has real value. Your time managing the project once it starts has real value.
This workshop gives you the system to finally capture all of it, whether you're just starting to take on construction management or you've been running projects for years without a process behind them.
You Know Something Has to Change
Your process isn't holding up and you already know it. You've taken on projects that were never a good fit. You've priced a fee before the scope was ever defined. You've sent a proposal and hoped it would close instead of knowing it would.
This workshop gives you a system built on 32 years of experience, mistakes, and refinement.
One that finally gives you the clarity and confidence to run every project the same way, from the first inquiry to the signed proposal.
GENERAL ADMISSION
$47
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What You Get: |
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VIP EXPERIENCE
$247
THE COMPLETE SYSTEM + PERSONAL IMPLEMENTATION GUIDANCE
|
Everything in General Admission, plus: |
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Ready to Turn Your Process Into Profit?
You're already taking the calls, walking the sites, and doing the work. Now it's time to run a system that gets you paid for all of it.
Join the 2-hour workshop that gives you a process you can trust, from the first inquiry to the signed proposal, one that filters the leads, defines the scope, and builds a fee you can present without hesitation.
