Process to Profit
The System for Turning Construction Management Inquiries Into Profitable, Signed Projects
BOOK BETTER PROJECTS. GET MORE PROPOSALS SIGNED. KEEP MORE OF THE PROFIT.
Process to Profit is a 2 hour live workshop for interior designers who want a better way to take construction projects from first inquiry to signed proposal - so you can choose the right projects, price the real work, and stop watching your profit disappear once construction begins.
TUESDAY | SEPTEMBER 22 | 12:30 PM EST | LIVE VIA ZOOM
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You already take the inquiry calls, run discovery, and walk the sites.
But are you getting the information you need at each step to know whether you should keep going?
And by the time you’re building the proposal, it’s too late to fill in what you missed.
Maybe the budget was never really clear.
Maybe the scope grew somewhere between the discovery call and the site visit.
Maybe you’re estimating your fee based on the work you remember - while forgetting the emails, contractor communication, travel, extra site visits, procurement issues, and follow up that eat into your profit.
Or maybe there were signs this wasn’t the right project at all, but you kept moving it forward because nothing in your process told you to stop.
Process to Profit gives you that process.
You’ll know what you need to learn at each stage, what needs to be true before you move forward, and what the project will actually require before you put a fee in front of the client.
So when you finally present the proposal, you’re not trying to convince them.
You’re confirming what’s already been established.
When a Project Starts Off Wrong, You Feel It All the Way Through
You leave discovery wondering if you asked enough.
The client’s version of the scope isn’t quite the same as yours.
The budget sounds workable...until you start putting real numbers against what they’re asking for.
And when it’s time to present the proposal, you’re holding your breath a little, hoping they say yes.
Those early uncertainties don’t disappear once the contract is signed.
They show up later as expectations you never agreed to, scope that keeps expanding, budget conversations that get harder, hours you never accounted for, and profit slowly disappearing from the project.
And perhaps worst of all, a project you were excited to land becomes one you can’t wait to finish.
When the beginning isn’t clear, the rest of the project becomes an uphill battle.
Here’s What Changes When You Have a Process
You’ll leave with a system for knowing what to ask, what to look for, when to move forward - and when to stop.
The Lead, Qualified
Know what you need to learn before a potential client ever gets on your calendar.
The Budget, Clarified
Find out what their number actually means - and whether it matches the project they’re asking for.
The Scope, Defined
Turn what you discussed into a clear, client approved scope you can actually price from.
The Hours, Accounted For
Map out the work that actually happens - including the hours most designers forget to price.
The Fee, Built From the Work
Build your fee from the real hours the project requires - not a number that simply feels right.
This System Was Built on Real Projects
I’m Renée — an interior designer with more than 32 years of experience managing projects ranging from $40K to more than $10 million.
I’ve spent those years not only running projects in my own firm, but teaching other designers how to successfully manage the construction side of their business through my signature course, The Designer’s Edge™.
And one of the things I see again and again is that a successful project doesn’t start when construction begins.
It starts much earlier - with the projects you choose to pursue, the questions you ask, the expectations you set, and the decisions you make before a proposal ever reaches the client.
That’s the same approach I use in my own firm.
Today, 98% of the proposals I present get signed. Not because I’ve perfected a sales pitch, but because by the time I present a proposal, we’ve already determined whether it’s the right project, the right budget, and the right client.
Process to Profit is where I teach you that system.
This Isn’t Just About Your Next Proposal
The decisions you make before a project begins affect everything that comes after.
When you choose the right projects, define the scope clearly, align on budget and set expectations from the beginning, you’re not just increasing your chances of getting the proposal signed.
You’re setting the entire project up to be better.
There’s more clarity between you and your client. Fewer surprises around scope and budget. Better boundaries when construction gets complicated. And a much stronger chance that the project stays profitable.
Because a successful project isn’t just one you book.
It’s one that’s profitable, well managed, enjoyable to work on, and ends with a happy client.
What You’ll Walk Away With
This isn’t two hours of theory. I’ll show you what my process looks like in practice and give you the tools to start using it in your own firm.
A 2 Hour Live Workshop
I’ll walk you through my complete process from first inquiry to signed proposal - how I qualify leads, run discovery, evaluate what I learn at the site visit, define the scope, account for the real hours, and build the fee.
Process to Profit Workbook
Your guide to following the process from beginning to end.
Use the workbook alongside the workshop to follow each step of the system - from qualifying the opportunity and defining the scope to mapping the hours and calculating the fee.
The Discovery Call Script
What to Ask (and How to Respond)
The questions I use on every discovery call, what I’m listening for in the answers, and how I respond when something tells me we need to dig a little deeper.
Why Most Scopes of Work Fall Short
Define the work before you price it.
I’ll show you why vague scopes create confusion, missed hours, and scope creep - and how to write a scope that clearly establishes what you’re responsible for before you ever calculate the fee.
Choose Your Experience
TUESDAY | September 22 | 12:30 PM EST | LIVE VIA ZOOM
Two options. Same proven system. Pick what works for you.
GENERAL ADMISSION
$47
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Everything you need to learn the Process to Profit system and start using it in your firm. |
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VIP EXPERIENCE
$247
THE COMPLETE SYSTEM + PERSONAL IMPLEMENTATION GUIDANCE
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Everything in General Admission, PLUS: |
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STILL HAVE QUESTIONS?
Here’s what designers usually want to know.
What if I can’t make it live?
I’ve taken profit trainings before. How is this different?
What if I already have an inquiry and proposal process?
What if I don’t offer construction management?
Do I have to come on camera for the Q&A?
Is this workshop for newer designers or established firms?
WHAT THIS CHANGES
From first inquiry to signed proposal, every step has a purpose.
You know what to ask. What to look for. What to include. How many hours the work will actually take. And how you arrived at the fee.
You’re no longer piecing the proposal together at the end.
You’re following a process designed to help you book the right projects, protect your profit, set clear expectations from the start, and create a better experience for you and your client.
Because the goal isn’t just a signed proposal. It’s a successful project - and a happy client at the end of it.
Ready to Run Your Business Differently?
You know how to do the work.
Now it’s time to build a process that helps you bring the right projects into your firm - projects that are clearly defined, properly priced, profitable, and set up for a better experience from the very beginning.
That’s what we’re building together on September 22nd.
